Strategize. When it comes to your site, there are several areas that need your attention. The first two are site content and organization. Be sure to divide your site into sections according to user needs and expectations, then fill each section with the appropriate(precise) content. Map out a site diagram--even if you're outsourcing site development, you need to do this to the best of your ability. Use your home page for the most important information, like your selling proposition, and rely on links off the home page to provide more details. Include a map or directions link if you want to direct people to your physical location. Remember to plan for growth.

Develop a site navigation system (for example, left-side menu, tabs at the top, search function) that will help visitors quickly and easily find the content they're looking for. Remember, in the minds of consumers, a well-organized site equals a well-organized company. A smart message equals a smart company. And strategic site content and organization equal strategic brand.

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